AI Consulting for Business

Don't start with AI.
Start with the problem.

I help business leaders find where work is getting stuck, where employees are losing time, and where AI can create a better way to get things done.

Explore an AI Opportunity → See How It Works
15+ yearsIT leadership experience
Business-firstTechnology second
SMB focusedPractical implementation
The approach

AI should solve a business problem, not create another project.

The starting point isn't a software demo. It's understanding how your business actually works, then identifying the places where technology can make a meaningful difference.

Imagine your front office.

Your team spends hours every week answering the same calls, routing requests, scheduling appointments and taking messages.

Instead of simply hiring more people, we look at the process from beginning to end and ask a different question: which parts actually need a person?

Incoming customer call01
AI identifies the request02
Routine questions handled automatically03
Appointments and messages captured04
Complex issues routed to a person05
The opportunity
Work smarter.

An AI receptionist is just one example. The same process-first approach can uncover opportunities across customer service, sales, operations, administration, reporting and internal knowledge.

What I can help with

Practical AI solutions for real businesses.

Solutions are selected based on your workflows, your existing technology and the outcome you're trying to achieve.

01

AI Business Assessment

Review your workflows, identify repetitive work and build a prioritized roadmap of AI opportunities.

DiscoveryProcessROI
02

AI Receptionist

Voice AI can answer routine calls, capture information, schedule appointments and route conversations to the right person.

Voice AICustomer Service
03

Workflow Automation

Connect the systems you already use to reduce manual handoffs, repetitive data entry and administrative work.

AutomationIntegrations
04

Internal AI Assistants

Give employees a faster way to find answers across policies, SOPs, documents and organizational knowledge.

KnowledgeAI Assistant
05

Microsoft Copilot

Help teams turn Microsoft 365 and Copilot into practical daily workflows instead of another unused subscription.

Microsoft 365Adoption
06

Employee AI Training

Hands-on training built around the actual work your employees do, with practical examples they can use immediately.

TrainingProductivity
07

Customer AI

Website assistants and other customer-facing AI experiences that handle routine questions and guide people to the right next step.

CX24/7
08

AI Strategy & Advisory

Ongoing guidance for leadership teams that want to evaluate AI opportunities, vendors, risks and implementation priorities.

StrategyAdvisory
09

Fractional AI Leadership

Senior-level AI guidance without the cost of building a full-time AI leadership function.

RetainerLeadership
How we work

From business problem to working solution.

A straightforward process designed to keep the focus on measurable business outcomes.

01 / DISCOVER

Understand the business

Meet with leadership and key employees. Learn how work gets done today.

02 / MAP

Map the workflow

Document the current process and identify friction, repetition and bottlenecks.

03 / PRIORITIZE

Find the opportunities

Evaluate potential impact, complexity, cost, risk and expected return.

04 / IMPLEMENT

Build the solution

Implement the right combination of AI, automation and existing technology.

05 / OPTIMIZE

Measure and improve

Track adoption and results, then identify the next opportunity.

Why Craig Bergstrom Consulting

Business experience first. AI expertise applied where it matters.

With a background in IT leadership across financial services, nonprofit and manufacturing environments, the focus is on practical execution and technology that fits the organization.

Senior-level perspective

You work directly with Craig, bringing years of experience managing technology, systems, vendors, security and business operations.

“Show me how the business works. Then we'll figure out where technology can make it better.”

No AI for AI's sake

If an AI solution doesn't make economic or operational sense, the recommendation should be clear. The goal is to improve the business, not add another tool.

The right question isn't “Where can we use AI?” It's “Where can we make this work better?”
Ways to work together

Start small. Prove the value. Scale what works.

Engagements can be tailored to the size of the opportunity and the level of support your team needs.

Explore

AI Assessment

A focused engagement to understand your business and identify the highest-value opportunities.

  • Leadership discovery
  • Workflow review
  • AI opportunity map
  • Prioritized roadmap
Discuss an Assessment
Build

AI Implementation

Turn a defined opportunity into a working solution your team can actually use.

  • Solution design
  • Implementation
  • Team enablement
  • Documentation and handoff
Discuss a Project
Optimize

AI Advisory

Ongoing strategic support for businesses building AI into their operations over time.

  • Ongoing strategy
  • Opportunity reviews
  • Vendor evaluation
  • Implementation guidance
Discuss Advisory
Let's talk

Tell me where the work gets stuck.

You don't need an AI strategy before reaching out. Bring the business problem. We'll start there.

Emailcraig.s.bergstrom@gmail.com
LocationCentral Massachusetts and remote engagements nationwide